Privacy Policy

1. About this Privacy Policy

This Privacy Policy explains how The Rider’s Yard collects, uses, stores and protects personal information when you visit our website, create an account, join our community, register for a ride or event, subscribe to our newsletter, contact us or otherwise interact with us.
The Rider’s Yard is currently an independent motorcycle riding community/group and is not currently incorporated as a company or other formal organisation. We are committed to handling personal information responsibly, transparently and in accordance with applicable UK data protection law.
This Privacy Policy applies to:
• www.theridersyard.co.uk
• The Rider’s Yard membership system
• Ride and event registrations
• Newsletter subscriptions
• Contact forms
• Communications with The Rider’s Yard
• Other services provided through or connected with our website
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2. Who is responsible for your information?
The Rider’s Yard is currently operated as an independent motorcycle riding community. For privacy enquiries, please contact:
The Rider’s Yard
Email: contact@theridersyard.co.uk
Website: www.theridersyard.co.uk
Based in: Lancaster & Morecambe, United Kingdom
As the community is currently informal and not incorporated, the person or people responsible for operating The Rider’s Yard are responsible for determining how and why personal information collected through the community is processed. If The Rider’s Yard establishes a formal legal structure in the future, this Privacy Policy will be reviewed and updated accordingly.
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3. Information we collect
The information we collect depends on how you interact with The Rider’s Yard.
3.1 Information you provide to us
You may provide information including:
• Your name
• Email address
• Telephone number
• Username or display name
• General location or riding area
• Motorcycle make and model
• Membership information
• Ride registration information
• Event registration information
• Emergency contact information where requested for a specific ride or activity
• Information provided through our contact forms
• Messages or correspondence you send to us
• Newsletter subscription information
• Photographs or videos you voluntarily provide
• Other information you choose to provide
We aim to collect only information that is reasonably necessary for the relevant purpose.
3.2 Information collected automatically
When you visit our website, certain technical information may be collected automatically. This may include: IP address, browser type and version, device type, operating system, pages visited, date and time of visits, referring website, general information about how the website is used, and information relating to website performance and security. Some of this information may be collected through cookies and similar technologies. Further information is available in our Cookie Policy.
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4. How we use your information
We may use personal information to:
• Operate and maintain The Rider’s Yard website
• Create and manage member accounts
• Provide community membership
• Manage ride registrations
• Organise rides and meet-ups
• Organise community events
• Communicate with riders and members
• Send information relating to rides and events
• Manage newsletter subscriptions
• Respond to enquiries
• Process payments where applicable
• Administer membership plans
• Maintain appropriate community records
• Improve the website and community
• Understand how people use our website
• Protect the security of our website and members
• Prevent fraud, misuse or abuse
• Deal with incidents arising from organised activities
• Contact an emergency contact where reasonably necessary during an organised activity
• Send marketing communications where permitted
• Comply with legal obligations
• Establish, exercise or defend legal claims
We will not knowingly use personal information for a purpose that is incompatible with the purpose for which it was collected without an appropriate lawful basis.
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5. Our lawful basis for processing information
Under UK data protection law, we must have a lawful basis for processing personal information. Depending on the circumstances, we may rely on the following lawful bases:
Consent
We may ask for your consent before using your information for certain purposes, such as newsletter subscriptions, marketing, or non-essential cookies. Where we rely on consent, you can withdraw it at any time.
Contract
Where you enter into an arrangement with The Rider’s Yard, we may need to process your information to provide the relevant service (e.g., paid memberships or bookings).
Legitimate interests
We may process information where reasonably necessary to operate and develop the community, provided your rights do not override those interests (e.g., managing memberships or improving services).
Legal obligation
We may process information to comply with a legal or regulatory requirement.
Vital interests
In exceptional circumstances, information may be processed to protect someone’s life or prevent serious harm.
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6. The Rider’s Yard membership
The Rider’s Yard currently offers a free community membership. Features may change as we develop. Membership information collected includes name, email, account status, and registration history. If paid plans are introduced, this policy will be updated.
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7. Rides and events
If you register for an activity, we collect details like motorcycle info and emergency contacts. Participation remains the individual’s responsibility. You must ensure you have a valid license, insurance, and a roadworthy motorcycle as detailed in our Terms & Conditions.
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8. Emergency contacts
Emergency contact information is used only in connection with serious incidents during activities and is never used for marketing.
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9. Payments
Payments are processed via Wix Payments. We do not store complete payment card details. You should also review the Wix Privacy Policy when making a payment.
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10. Newsletter and email communications
You can unsubscribe from marketing emails at any time. Essential community updates regarding your membership may still be sent. Newsletter provider: Wix.
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11. Cookies
Our Wix-hosted site uses essential, functional, and performance cookies. Please see our Cookie Policy for details.
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12. Photos and videos
Activities may be filmed or photographed for social media and website use. If you do not wish to appear, please inform the organiser or contact us.
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13. Social media
Interactions on platforms like Instagram are governed by the platform's own privacy policies.
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14. Who we may share information with
We share data with Wix, payment partners, event services, and professional advisers as needed. We do not sell your personal information.
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15. Wix
Wix processes information as our hosting provider. Read their full policy at wix.com.
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16. International transfers
Where information is transferred outside the UK, appropriate safeguards are utilized under UK law.
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17. How long we keep your information
Data is retained only as long as necessary for membership, legal requirements, or insurance needs.
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18. Keeping your information secure
We take technical steps to protect your data, but no online service is 100% secure. You are responsible for your account credentials.
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19. Your data protection rights
You have the right to access, rectify, or erase your information, and to object to or restrict processing. Contact contact@theridersyard.co.uk to exercise these rights.
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20. Children’s privacy
We take extra steps to protect information for those under 18 and may require parental consent for activities.
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21. Third-party websites
We are not responsible for the privacy practices of external links or partner sites.
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22. Changes to this Privacy Policy
Updates will be published on our website. The date at the top indicates the latest revision.
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23. Contact us
The Rider’s Yard
Email: contact@theridersyard.co.uk
Location: Lancaster & Morecambe, UK
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24. Complaints
Please contact us first with concerns. You also have the right to contact the Information Commissioner’s Office (ICO).

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Last Updated: 21 September 2026

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